We Can Take on Almost Every Turn That Comes Our Way The Origin and Development of the Plusco Platform through the Eyes of CEO Vít Šnévajs
Vít Šnévajs oversees the entire SOVA HOLDING, which includes the digital agency SOVA NET, the educational company SOVA STUDIO, and Plusco – a platform for internal communication that helps companies streamline processes and connect employees.
Today, we’ll be focusing on Plusco. What were the biggest challenges during its launch? How has the perception and need for digital communication in companies evolved? And what lies ahead for the platform? You’ll find out all this and more in our interview with Vít, CEO of SOVA HOLDING.
Vít, as the General Manager of Plusco, what does your daily work look like?
Simply put – I do whatever needs to be done. 🙂 It’s true that many of our processes are now well-established and running smoothly, but there are still activities that no one is fully dedicated to, and those occasionally land on my plate. My daily routine includes financial and HR processes, attending conferences, and meeting with partners. When we kick off large projects, I like to be “in the field.” I don’t mind running around the production hall and helping implement the Plusco platform directly at clients’ sites.
What are your previous work experiences, and how do they influence your decisions in your current role?
All my past roles have had one thing in common – communication with people. Whether it was my early business experience at T-Mobile, nearly a decade of chip-card system implementations, or later process management and division leadership in HR, all of it required a strong dose of human communication. On one side, there were strict financial limits; on the other, enthusiasm and the desire to develop something new and meaningful. I’m constantly balancing between what’s possible and what’s ideal.
Coordinating all activities and driving the team toward shared results – with perspective, yet under pressure – together with experience from both corporate and manufacturing environments, has shaped my current understanding of the needs of our clients as well as our employees. I believe, for the better. 🙂
Plusco was created to help companies manage their internal communication. Looking back, what were the biggest (and not only financial) challenges during the project’s launch?
That’s a good point. The financial challenges were probably the toughest. Developing your own application – even when you firmly believe it’s the right step – carries a significant financial burden. I’m still grateful to our long-term clients, some of whom we’ve worked with for over two decades, because their trust and collaboration allowed us to invest in new platforms and explore new directions. Over time, our team and our overall approach have evolved a lot. We strive to keep a friendly company culture, but we also understand that we must deliver results within clear boundaries – price, time, and quality. Freedom and flexibility come with a great deal of personal responsibility, and I’ve been pleasantly surprised by how well our team handles it and how we tackle challenges together. It’s not always easy, but it’s definitely worth it. 🙂
What would you say was the most important milestone that helped Plusco grow into what it is today?
From my point of view, there were several. I could mention the new core of the application, the introduction of a packaging system and modular structure, or our transition to SaaS – which allows clients to implement the solution even when it wasn’t originally in their budget.
You often represent Plusco at conferences and networking events. Which ones do you enjoy the most?
Most often, these are HR conferences or events where HR professionals share their insights and experiences. Internal communication – our main focus – typically falls under HR or internal communication specialists, so we attend those regularly. However, I also once took part in a national accounting conference and was surprised by how much these two fields have in common. At such events, we usually present a client story describing real-life experiences and how our platform contributed to positive results. Afterwards, we often stay for open discussions and explore different possibilities together – which I personally enjoy a lot.
In your position, you communicate not only with existing but also with potential clients. What do those meetings usually look like? What questions or concerns do companies have when they’re only considering Plusco?
It’s often similar. Today’s clients generally fall into two categories.
The first group knows exactly what they need. They’re mainly interested in the implementation process and solving specific challenges. I really enjoy those meetings because we have plenty of experience, and I like finding solutions that truly help the client. The second group is usually still in the “maybe” phase and doesn’t quite know the why or how yet. Those meetings are more for Petr – my business partner and company founder – who enthusiastically explains why we developed Plusco, what our motivation was, and what problems we can help them solve.
Have you noticed any change in how companies approach investing in internal communication today compared to when Plusco first started?
Absolutely. When Plusco was just getting off the ground, we were basically evangelizing the market – trying to explain to companies why internal communication and its digitalization matter and what benefits they could bring. Today, after several years of experience and market education, clients are much more aware and informed. The question is no longer if or why to do it, but how and why not yet.
What do you think is key to building strong relationships with clients?
The key is not to leave them “on their own.” Our clients often have no previous experience implementing internal communication systems, so they don’t know what to expect. That’s why they appreciate it when we guide them through the process and stay by their side. This means jointly defining needs, giving them timely updates on the next steps, supporting the go-live phase, and helping with onboarding their employees. We have a wide range of approaches tailored to each company’s environment and user experience level. Since most firms don’t have extra internal capacity, our goal is to make launching Plusco as smooth as possible – so that any company can truly afford it.
What can clients look forward to in the coming years?
We call it our roadmap – our little magic word. It currently includes several hundred features that we constantly review and move around. We want to focus on improving employee interaction, making information sharing even easier, increasing security, and of course implementing AI, because we simply like to move with the times. And since we’re not limited by industry or geography, we definitely plan to expand further.
What advice would you give to companies that haven’t yet digitalized their internal communication? What should their first step be?
They should start by asking themselves how they communicate today. What information do they share with employees, what do employees need, and how is it all managed? After a short discussion, we almost always conclude that Plusco can help – and then we simply shape the idea of what their future solution might look like. Because Plusco is modular – and more importantly, highly customizable (and I don’t just mean branding, but actual functionality) – we can handle almost every curve that comes our way.
Thank you very much for the interview, and we wish you lots of success with all the projects that help companies improve their internal communication.
Photo credits: Business for Breakfast (Jiří Urban), Plusco archive