Roofix is a Czech company specializing in the development and production of personal fall protection systems. The company’s headquarters are located in Lázně Bohdaneč.
For Roofix, the Plusco app was customized and rebranded under the name Roofka — a tailor-made solution designed to fit the company’s specific needs. One of the main requirements was to create two separate zones within one app, as the client needed to communicate with both employees and customers. Each zone features content relevant to its target group, while sharing selected events that promote company culture.
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“Our original goal was to create a space for sharing key information with our customers. At the same time, we were looking for a solution to support and organize our company culture — something we could share not only internally but also with our clients.
There’s still a lot of work ahead of us and big plans for the future, but I can already say with confidence that implementing a company app was the right decision. We pride ourselves on maintaining a friendly approach toward our customers, and we want to keep it that way. As the company continues to grow, that could become increasingly difficult — but Roofka gives us great support in this area.
The biggest benefit so far has been increased transparency in communication.”
Ester Vrbická
Marketing Specialist
Roofix
What’s happening in the app:
Roofix introduced the app during its annual Customer Day, where the management also launched a competition to encourage participation. Attendees got a sneak peek at what’s coming next with the app — and the reactions were, and continue to be, very positive.
The company has managed to engage both employees and customers in its internal activities. Events, competitions, and various challenges are always hot topics that keep the company buzzing long after they end — and Roofka has become the perfect environment for these initiatives.
Among customers, Roofix tracks participation in competitions and gathers feedback from sales representatives and internal trainers. When an important company topic arises, they’re not afraid to ask everyone for their opinion.