Employer Branding: Build a Strong Reputation for Your Brand with Plusco

Hand on heart – do you think your former employees speak positively about your company when talking to their friends? Or do they curse your name and badmouth every minute they spent with you?

Employer branding is all about your efforts to ensure that, as an employer, you’re perceived in the best possible light on the job market. This way, you don’t have to worry about what people are saying about you behind your back…

Build Your Brand

An employer brand can be understood as your reputation as an employer. It’s the perception your past, current, and future employees have of you.

That’s why you should care about your reputation among all of these groups

Often, companies only start paying attention to employer branding when they suddenly need to hire new people. But at that point, it’s already too late – building your reputation is something you need to focus on from the very start of your business.

A Communication App as a Reliable Partner

How can Plusco help you build a good reputation among your employees?

1) Give newcomers all the information – simple and clear

The first weeks and months in a new job bring a lot of stress and uncertainty. New environment, new colleagues, new work routines… It’s important to get oriented quickly. Use Plusco’s targeting feature to provide new employees with all the key information they should know about your company and its people.

2) Find out what your employees really think of you

Who talks about you more than the people you interact with daily? If you assume your employees are satisfied without ever checking, it’s time to pay attention. Is there really nothing you could do better? Create a survey and ask what your employees value at the company and what they feel is missing. For more candid answers, you can enable anonymous responses.

3) Make communication fun

Work doesn’t always have to be about stress and deadlines. Give employees opportunities to enjoy themselves! Publish a regular company magazine, share photos from team events, or organize a contest with some tasty prize… A bit of relaxation can only benefit the company.

4) Don’t turn your back on departing employees

Everything comes to an end, and saying goodbye is rarely pleasant. But ignoring employees who are leaving is not the right approach. Again, you can use targeting to send them a survey where they can share their feelings and help you uncover what could be improved.

5) Learn to communicate even negative news openly

Every company experiences moments that aren’t entirely positive. These are things you might prefer to sweep under the rug and keep hidden from employees until the last possible moment. But that’s not the ideal solution – only open communication will earn your employees’ respect and give them the feeling you see them as equals. So don’t shy away from sharing unpopular news via your communication app – instead, explain the situation as clearly as possible. You’ll see that instead of criticism, you’ll gain understanding and appreciation. Honesty truly pays off.

Happy Employees = A Happy Company

Although it’s often said that clients should come first, you mustn’t forget about your employees. Show them you care and that their well-being matters to you. Only then can you ensure they’ll speak about you positively and respectfully. After all, you don’t want potential candidates to be discouraged by negative online comments from former employees.

Curious about how Plusco can improve your internal communication? Get in touch – we’d be happy to set up a meeting and share more information with you, no strings attached.